HVAC Copywriting Services: Content That Converts
Turn your HVAC website into a 24/7 sales rep with clear, homeowner-friendly content that actually drives calls—not just clicks.
At Magic Midwest, we write SEO-focused blog posts, guides, and lead magnets specifically for HVAC companies. No generic fluff. Just helpful, easy-to-read content that answers the questions your techs hear every day and nudges homeowners toward booking service.
Who We Serve
Our HVAC content packages are built for:
- Local HVAC companies who want more qualified leads from Google
- Contractors tired of generic, copy-paste blogs that could belong to any competitor
- Teams who want content that supports techs and sales (and cuts down on "quick questions" over the phone)
- Owners who know they should be doing content marketing but don't have time to plan, write, and optimize everything
If that's you, you're in the right place.
Our Core Offer: The HVAC Evergreen Authority Bundle
All packages are built around a core set of 10 evergreen, SEO-ready HVAC articles that answer the questions your customers are already Googling:
10 Essential HVAC Topics
- The Ultimate Seasonal HVAC Checklist for Busy Homeowners in [City]
- Repair or Replace? How to Decide What's Best for Your HVAC System
- How Smart Thermostats Can Cut Your Energy Bills Without Sacrificing Comfort
- Ductless Mini-Splits vs. Traditional HVAC: Which Is Right for Your Home?
- Indoor Air Quality 101: How Your HVAC System Impacts Allergies and Asthma
- What Actually Happens During an HVAC Maintenance Visit?
- 7 Signs Your AC Is Struggling (Before It Breaks on the Hottest Day of the Year)
- Home Comfort on a Budget: Financing, Rebates, and Membership Plans Explained
- Why Properly Sizing Your HVAC System Matters More Than You Think
- The Homeowner's Guide to HVAC Filters: Types, MERV Ratings, and How Often to Change Them
Every article is:
- ~1,000–1,300 words
- Written in plain, friendly language for homeowners
- Lightly SEO-optimized (H1/H2 structure, keyword focus, meta title + description)
- Includes 1–2 calls to action that point to your services, membership plans, or financing
Package Options & Pricing
These price ranges are typical for most local HVAC contractors. We'll confirm exact pricing after a quick discovery call.
1. Starter SEO Blog Pack
Investment: typically $750–$1,250
Perfect if you're just getting started with content.
Includes:
- 5 blog posts from the list above (your choice)
- SEO titles + meta descriptions for each post
- URL slug suggestions
- 5 matching social media captions (one per article)
Great for smaller shops who want to dip their toes into content without a huge commitment.
2. HVAC Evergreen Authority Bundle (Most Popular)
Investment: typically $1,800–$2,800
The full package to turn your blog into a helpful resource library.
Includes:
- All 10 blog posts listed above
- SEO titles + meta descriptions for each
- URL slug suggestions and internal linking ideas
- 10 social media captions (one per article)
- 5 short email "teaser" blurbs to promote articles in your newsletter
- A simple 3-month content calendar (when to post what)
Ideal if you're ready to show up consistently, boost organic traffic, and build trust before you step into the home.
3. Growth & Lead Magnet Bundle
Investment: typically $2,500–$3,800
For HVAC companies ready to turn traffic into leads.
Includes everything in the Evergreen Authority Bundle, plus:
- 1 downloadable lead magnet PDF (for example: "Seasonal HVAC Checklist for [City] Homeowners")
- Landing page copy to offer the download and capture emails
- 3 follow-up email templates to nurture those leads (service reminders, tips, and soft offers)
Best if you're serious about email marketing, nurturing customers, and standing out from every "free estimate" competitor.
What's Included With Every Package
No matter which package you choose, you get:
- Done-for-you writing tailored to your services and service area
- On-page SEO basics (titles, meta descriptions, structure)
- Conversion-focused CTAs that support your actual offers
- Brand voice alignment (we match how your team talks)
- Content delivered in ready-to-paste format for your website or CMS
How We Work
Step 1 – Quick Strategy Call (or Email Q&A)
We talk about your services, service area, ideal customers, and goals (more tune-ups, more replacements, more maintenance memberships, etc.).
Step 2 – Topic + Package Selection
You choose your package and we confirm which articles and angles you want (e.g., heavier focus on IAQ vs. financing and upgrades).
Step 3 – Writing & SEO Polish
We write each piece, add SEO titles/meta, and build in clear CTAs and internal linking suggestions.
Step 4 – Review & Revisions
You review everything. Need a tweak to match your exact membership name or financing program? We adjust and finalize.
Step 5 – Upload & Promote
You (or your web person) publish the posts and plug in the captions and email blurbs. If you'd like help with this step, we can add implementation support for an additional fee.
Why HVAC Contractors Choose Magic Midwest
- We understand the trades. We work with HVAC, roofing, and construction companies regularly—no learning curve on basic systems or terminology.
- SEO + sales focused. Articles are written to rank and to help your team close more jobs.
- Built for local markets. Content is localized to your city and weather patterns, so it feels relevant to your customers.
- Plain-language first. No jargon soup. Just clear, respectful explanations that make homeowners feel confident—not confused.
FAQs
Do you write about our specific brands and services?
Yes. We tailor examples and language around the brands you install (Trane, Carrier, etc.), the services you offer, and your membership plan names.
Do you handle uploading the content to our site?
By default, we deliver everything in Word/Google Docs format. If you'd like help with uploading, formatting, or adding images in your CMS, we can quote that as an add-on.
Can we spread out the content over time?
Absolutely. Many clients publish 2–4 posts per month. The content calendar included with the bundle makes it easy to schedule everything.
Do you guarantee SEO rankings?
No honest agency can guarantee specific rankings. What we do guarantee is strategic, well-written, optimized content that gives you a stronger foundation for search and makes it easier for customers to say "yes."