Medical & Healthcare Content Packages
Turn your website into a 24/7 patient educator with clear, compassionate content that actually drives appointment requests—not just clicks.
At Magic Midwest, we write SEO-focused blog posts, guides, and lead magnets specifically for healthcare organizations: clinics, private practices, specialty providers, and wellness brands. No scare tactics. No cookie-cutter fluff. Just trustworthy, easy-to-understand content that supports your clinicians and helps patients make informed decisions.
Note: All content is educational and informational only and can include your standard "not a substitute for medical advice" disclaimer.
Who We Serve
Our healthcare content packages are built for:
- Medical practices & clinics (primary care, pediatrics, OB/GYN, dental, PT, behavioral health, chiropractic, etc.)
- Multi-location groups that need consistent, on-brand patient education across markets
- Wellness & allied health providers who want to build trust and answer questions before patients pick up the phone
- Teams who know they should be providing educational content but don't have time to plan, write, and optimize everything
If that sounds like you, you're in the right place.
Our Core Offer: The Healthcare Evergreen Authority Bundle
All packages are built around a core set of 10 evergreen, SEO-ready patient education articles that answer the questions your patients are already Googling—without overstepping into diagnosis or personalized medical advice.
You'll be able to customize these by specialty, but here's a sample general-care lineup:
10 Essential Healthcare Topics
- New Patient Guide: What to Expect at Your First Visit to [Practice Name] in [City]
How check-in works, paperwork, what to bring, how long it takes.
- When to Schedule a Checkup: Preventive Care Basics for Adults & Families
Annual physicals, wellness visits, age-appropriate screenings (kept high-level).
- Telehealth vs. In-Person Visits: How to Choose the Right Type of Appointment
What works well via telehealth, when in-person is more appropriate.
- How to Prepare for Your Appointment: Questions to Ask Your Provider
Simple framework patients can use to get more out of each visit.
- Understanding Your Treatment Plan: How to Stay Organized & Follow Through
Notes, medication lists, follow-up visits, patient portals.
- Managing Everyday Stress & Burnout: When to Talk to a Healthcare Professional
Red flags and gentle encouragement to seek help—no diagnosis.
- A Simple Guide to Insurance, Copays & Billing at [Practice Name]
Clear explanation of terms, what patients can expect, who to contact with questions.
- Lab Work & Test Results: What to Expect Before, During & After
Fasting, how long results take, how they'll be delivered.
- How We Protect Your Privacy & Health Information (HIPAA in Plain Language)
Reassurance + easy explanations.
- Choosing the Right Provider for You or Your Child: Fit, Communication & Comfort
How to evaluate bedside manner, communication, and practice culture.
(For specialty practices—dental, PT, mental health, women's health, etc.—we can swap in more focused topics while staying within your clinical guidelines.)
Every article is:
- ~1,000–1,300 words
- Written in plain, compassionate language for patients & families
- Lightly SEO-optimized (H1/H2 structure, keyword focus, meta title + description)
- Includes reassuring CTAs that point to scheduling, new patient forms, telehealth options, or contact info
- Designed to support—not replace—professional medical advice
Package Options & Pricing
These ranges work well for most clinics and practices. We'll confirm exact pricing after a quick discovery call and a look at your specialties.
1. Starter SEO Blog Pack
Investment: typically $800–$1,400 (slightly higher for healthcare review/compliance time)
Perfect if you're just getting started with patient education content.
Includes:
- 5 blog posts from the list above (or specialty-specific topics)
- SEO titles + meta descriptions for each
- URL slug suggestions
- 5 matching social media captions (one per article)
Great for smaller practices or groups who want to test content marketing and improve patient communication without a huge commitment.
2. Healthcare Evergreen Authority Bundle (Most Popular)
Investment: typically $2,000–$3,200
The full package to turn your site into a trusted patient education hub.
Includes:
- All 10 blog posts (general or specialty-tailored)
- SEO titles + meta descriptions for each
- URL slug suggestions and internal linking ideas
- 10 social media captions (one per article)
- 5 short email "teaser" blurbs to promote articles in newsletters or portal messages
- A simple 3-month content calendar (what to publish and when)
Ideal if you're ready to improve patient education, reduce repetitive questions, and build trust long before patients walk through your doors.
3. Growth & Lead Magnet Bundle
Investment: typically $2,800–$4,000
For healthcare organizations ready to grow their patient base and deepen engagement.
Includes everything in the Evergreen Authority Bundle, plus:
- 1 downloadable patient guide or checklist PDF, such as: "New Patient Welcome Guide for [Practice Name]", "Questions to Ask Your Healthcare Provider at Your Next Visit", or "Preparing Your Child for a Doctor's Visit: A Simple Parent Checklist"
- Landing page or portal page copy to offer the download and encourage sign-ups or form completion
- 3 follow-up email templates or portal message templates (e.g., reminders, wellness tips, friendly education)
Best if you're serious about strengthening patient relationships, improving no-show rates, and providing clear, consistent education.
What's Included With Every Package
No matter which package you choose, you get:
- Done-for-you writing tailored to your practice, specialty, and patient population
- On-page SEO basics (titles, meta descriptions, structure)
- Calm, conversion-friendly CTAs that support your real workflows (schedule, call, portal, forms)
- Brand voice alignment (we match how your clinicians and staff communicate)
- Content delivered in ready-to-paste format for your website, blog, or patient portal
We can also incorporate your standard disclaimer language such as: "This content is for informational purposes only and is not a substitute for professional medical advice, diagnosis, or treatment."
How We Work
Step 1 – Quick Strategy Call (or Email Q&A)
We talk about your specialties (primary care, pediatrics, mental health, dental, PT, etc.), your patient demographics, and your goals (more new patients, better-prepared visits, fewer repetitive calls, etc.).
Step 2 – Topic + Package Selection
You choose your package and we confirm the article topics and angles, making sure everything aligns with your services, scope of practice, and internal guidelines.
Step 3 – Writing & SEO Polish
We write each piece in plain, empathetic language, add SEO titles/meta, and build in clear, appropriate CTAs and internal linking suggestions (e.g., to your "Services," "New Patients," "Insurance," or "Telehealth" pages).
Step 4 – Clinical Review & Revisions
You or your designated clinician reviews the content for accuracy and compliance. We then adjust based on your feedback and finalize.
Step 5 – Upload & Promote
You (or your web/marketing team) publish the posts and plug in the captions and email/portal blurbs. If you'd like help with this step, we can quote implementation support as an add-on.
Why Healthcare Organizations Choose Magic Midwest
- We respect clinical boundaries. We write educational content that supports your providers without offering diagnosis or treatment advice.
- SEO + clarity focused. Articles are written to rank and to reduce confusion, fear, and repetitive "What does this mean?" phone calls.
- Patient-first, plain language. We avoid jargon where possible and explain the essentials in a way patients and families can understand.
- Built for local communities. Content can be localized to your city, region, and unique patient population to feel more personal and relevant.
FAQs
Can you write for our specific specialty (e.g., pediatrics, behavioral health, dental, PT, women's health)?
Yes. We tailor topics, language, and examples to your specialty and will work with your designated clinical contact to ensure accuracy and alignment with your practice.
Do you handle uploading the content to our website or portal?
By default, we deliver everything in Word/Google Docs format. If you'd like help with uploading, formatting, or adding images in your CMS or patient portal, we can quote that as an add-on service.
Can we customize the disclaimers and legal language?
Absolutely. We'll incorporate any required disclaimer or risk language you provide and can apply it consistently across all content.
Do you guarantee SEO rankings?
No honest agency can guarantee specific rankings. What we do guarantee is strategic, well-written, optimized content that gives you a stronger foundation for search and helps patients find the information they need.