Gaming & Esports Content Packages
Turn your gaming or esports website into a 24/7 hype machine with clear, high-energy content that actually drives players, viewers, and sponsors—not just impressions.
At Magic Midwest, we write SEO-focused blog posts, guides, and lead magnets specifically for gaming and esports brands: indie studios, esports orgs, tournament organizers, creators, and gaming communities. No out-of-touch "fellow kids" copy. Just informed, on-brand content that respects your audience and moves them to click, queue, or tune in.
Who We Serve
Our gaming & esports content packages are built for:
- Esports orgs & teams that want better sponsor-facing content and fan-facing updates
- Indie & mid-size studios launching or supporting live-service games
- Tournament organizers & gaming communities who need consistent news, recaps, and guides
- Creators, agencies, and platforms supporting gaming audiences
- Teams who know they should be posting blogs, updates, and guides—but don't have time to plan, write, and optimize everything
If that sounds like your world, you're in the right place.
Our Core Offer: The Gaming & Esports Evergreen Authority Bundle
All packages are built around a core set of 10 evergreen, SEO-ready content pieces that answer the questions your players, fans, and partners are already searching for.
Here's a flexible lineup you can adapt for teams, games, or events:
10 Essential Gaming & Esports Topics
- New to [Org/Game/Community]? A Quick-Start Guide for Fans & Players in [Year]
Who you are, what you do, where to watch/play, how to join.
- How [Org/Game] Works: Formats, Ranks, Roles & Key Terms Explained
Makes your ecosystem less intimidating for newer fans and sponsors.
- Behind the Screens: How We Train, Scrim, and Prep for Tournaments
Practice structure, coaching, VOD review (without leaking strats).
- Patch Notes in Plain Language: What the Latest Update Means for Your Ranked Games
High-level breakdowns—no walls of numbers; just "here's what changed and why it matters."
- How to Get Involved: Tryouts, Community Events, and Ways to Support [Org/Game]
Pathways for players, staff hopefuls, fans, and partners.
- Sponsorship & Partnerships 101: How Brands Can Work with [Org/Community]
Deliverables, audience, values, and what "good" looks like in a partnership.
- Healthy Grinding: Balancing Ranked, IRL Life, and Mental Health as a Gamer
Gamers-first wellbeing content (non-medical, non-clinical).
- Content & Streams: Where to Watch, What to Expect, and How to Support the Squad
Links, platforms, schedules, and why your content exists.
- LAN & Event Guide: What to Expect at Your First Tournament or Gaming Event
For attendees or competing players—logistics, etiquette, and hype.
- Year-in-Review: Highlights, Stats, and What's Next for [Org/Game/Community]
A recap piece you can reuse yearly to close out the season.
Every article is:
- ~1,000–1,300 words
- Written in authentic gamer-friendly language (no cringe, no corporate cheese)
- Lightly SEO-optimized (H1/H2 structure, keyword focus, meta title + description)
- Includes CTAs tuned to your goals (follow, subscribe, join Discord, sign up, apply, pitch a sponsor)
- Easy to repurpose into social, newsletter, and Discord content
Package Options & Pricing
These ranges work well for most gaming/esports orgs and studios. We'll confirm exact pricing after a quick discovery call.
1. Starter SEO / Community Blog Pack
Investment: typically $750–$1,250
Perfect if you're just getting started with structured content.
Includes:
- 5 blog posts from the list above (your choice)
- SEO titles + meta descriptions for each
- URL slug suggestions
- 5 matching social media/Discord post snippets (one per article)
Great for orgs or studios who want to test content marketing and give fans something more substantial than a random tweet thread.
2. Gaming & Esports Evergreen Authority Bundle (Most Popular)
Investment: typically $1,800–$2,800
The full package to turn your site into a legit content hub for fans, players, and partners.
Includes:
- All 10 blog posts listed above (customized to your game/org)
- SEO titles + meta descriptions for each
- URL slug suggestions and internal linking ideas
- 10 social/Discord snippets (one per article)
- 5 short email/newsletter teaser blurbs to drive clicks
- A simple 3-month content calendar (what to publish and when—aligned to seasons/patches where possible)
Ideal if you're ready to show up consistently, build a real content archive, and look more professional to fans, scouts, and sponsors.
3. Growth & Sponsor/Lead Magnet Bundle
Investment: typically $2,500–$3,800
For gaming/esports brands ready to level up sponsorships, recruiting, or player sign-ups.
Includes everything in the Evergreen Authority Bundle, plus:
- 1 downloadable lead magnet PDF, such as: "[Org Name] Sponsorship & Media Kit Overview", "Path to Pro: A Beginner's Guide to Competitive [Game]", or "Tournament Partner Deck: Why [Org/Event] Is a Smart Bet for Brands"
- Landing page copy to offer the download and capture leads (players, partners, or both)
- 3 follow-up email templates or DM-style outreach templates (e.g., sponsor nurturing, tryout info, event reminders)
Best if you're serious about building a pipeline of sponsors, partners, or players—not just "posting content."
What's Included With Every Package
No matter which package you choose, you get:
- Done-for-you writing tailored to your game, culture, and community
- On-page SEO basics (titles, meta descriptions, structure)
- Conversion-focused CTAs aligned with your real KPIs (sign-ups, Discord joins, ticket sales, sponsor leads)
- Brand voice alignment (serious & professional, chaotic good, or somewhere in between)
- Content delivered in ready-to-paste format for your site, blog, or CMS
How We Work
Step 1 – Quick Strategy Call (or Async Q&A)
We talk about your org/studio, your titles, your audience, and your goals (more players, more viewers, more sponsors, better community education, etc.).
Step 2 – Topic + Package Selection
You choose your package and we confirm which articles and angles you want (e.g., more sponsor-facing, more player-facing, more community/how-to content).
Step 3 – Writing & SEO Polish
We write each piece in your voice, add SEO titles/meta, and build in clear CTAs and internal linking suggestions (e.g., to "Join," "Watch," "Partners," "Events," "Apply," or "Shop" pages).
Step 4 – Review & Revisions
You review everything. Need us to remove anything too close to strat talk, or adjust to fit publisher guidelines? We tune it and finalize.
Step 5 – Upload & Promote
You (or your web/dev team) publish the posts and drop the social/Discord snippets into your content queue. If you'd like help with this step, we can quote implementation support as an add-on.
Why Gaming & Esports Brands Choose Magic Midwest
- We actually play games. We understand patches, metas, scrims, burnout, and hype cycles—we're not guessing at your culture.
- SEO + narrative focused. Articles are written to rank and to tell a compelling story about your org, game, or event.
- Sponsor-aware language. We know how to talk to non-endemic brands without boring your core audience.
- Community-first mindset. We write with your players and fans in mind, so content feels like it belongs in your ecosystem.
FAQs
Can you write for specific titles (Valorant, LoL, CS, Fortnite, FGC, etc.)?
Yes. We'll ask which titles and scenes you're in and adjust terminology and examples accordingly.
Can you help with patch recap series or regular update posts?
For sure. The bundles here focus on evergreen content, but we can add on recurring "Patch Explained" or "Week-in-Review" posts as a custom retainer.
Do you handle uploading the content to our site or CMS?
By default, we deliver everything in Word/Google Docs format. If you'd like help with uploading, formatting, or adding images, we can quote that as an add-on service.
Do you guarantee SEO rankings?
No honest agency can guarantee specific rankings. What we do guarantee is strategic, well-written, optimized content that gives you a stronger foundation for search and helps your community find what they need.