Construction Content & SEO Packages for Contractors
Turn your construction website into a 24/7 project consultant with clear, homeowner-friendly content that actually drives inquiries—not just clicks.
At Magic Midwest, we write SEO-focused blog posts, guides, and lead magnets specifically for construction companies: remodelers, home addition specialists, design-build firms, and light commercial contractors. No generic filler. Just helpful, easy-to-read content that explains the process, sets expectations, and nudges people toward requesting estimates.
Who We Serve
Our construction content packages are built for:
- General contractors, remodelers, and design-build firms who want more qualified leads from Google
- Builders tired of cookie-cutter blogs that could belong to any contractor in the country
- Teams who want content that supports sales reps and PMs (and cuts down on "quick questions" and tire-kickers)
- Owners who know they should be doing content marketing but don't have time to plan, write, and optimize everything
If that's you, you're in the right place.
Our Core Offer: The Construction Evergreen Authority Bundle
All packages are built around a core set of 10 evergreen, SEO-ready construction articles that answer the questions your ideal clients are already Googling:
10 Essential Construction Topics
- The Ultimate Pre-Construction Checklist for Homeowners in [City]
How to get ready financially, emotionally, and logistically for a remodel or addition.
- Design-Build vs. Traditional General Contracting: Which Is Right for Your Project?
Pros and cons of each approach in plain language.
- How to Plan a Realistic Remodeling Budget (and Avoid Surprise Costs)
Allowances, contingencies, change orders, and where the money actually goes.
- Project Timeline 101: What to Expect During a Typical Remodel or Home Addition
From initial consult to final punch list, step by step.
- Permits, Inspections & Building Codes: What Homeowners Really Need to Know
Who handles what, and why cutting corners is a bad idea.
- Renovate or Move? How to Decide What Makes the Most Sense for Your Family
Comparing costs, neighborhoods, timing, and long-term value.
- How to Choose the Right Contractor: Red Flags, Green Flags & Must-Ask Questions
Vetting, bids, references, and what a professional proposal should include.
- Modern Materials & Upgrades That Add Long-Term Value to Your Home
Energy-efficient windows, roofing, insulation, flooring, and layout decisions.
- Living Through a Remodel: Dust, Noise & Schedule — 10 Survival Tips for Homeowners
Managing expectations and making everyone's life easier.
- A Simple Guide to Commercial Build-Outs & Tenant Improvements for Small Businesses
For light commercial clients: timelines, permits, and budgeting basics.
Every article is:
- ~1,000–1,300 words
- Written in plain, friendly language for homeowners and small business owners
- Lightly SEO-optimized (H1/H2 structure, keyword focus, meta title + description)
- Includes 1–2 calls to action that point to your consultations, estimates, design services, or specialties
Package Options & Pricing
These ranges work well for most local construction companies. We'll confirm exact pricing after a quick discovery call.
1. Starter SEO Blog Pack
Investment: typically $750–$1,250
Perfect if you're just getting started with content.
Includes:
- 5 blog posts from the list above (your choice)
- SEO titles + meta descriptions for each
- URL slug suggestions
- 5 matching social media captions (one per article)
Great for smaller shops or newer brands who want to test content marketing without a huge commitment.
2. Construction Evergreen Authority Bundle (Most Popular)
Investment: typically $1,800–$2,800
The full package to turn your blog into a trusted construction resource library.
Includes:
- All 10 blog posts listed above
- SEO titles + meta descriptions for each
- URL slug suggestions and internal linking ideas
- 10 social media captions (one per article)
- 5 short email "teaser" blurbs to promote articles in your newsletter
- A simple 3-month content calendar (what to publish and when)
Ideal if you're ready to show up consistently, boost organic traffic, and build trust long before anyone fills out your "Request an Estimate" form.
3. Growth & Lead Magnet Bundle
Investment: typically $2,500–$3,800
For construction businesses ready to turn traffic into booked consultations.
Includes everything in the Evergreen Authority Bundle, plus:
- 1 downloadable lead magnet PDF, such as: "Before You Start a Remodel: 10 Questions to Ask Your Contractor" or "Home Addition Planning Guide for [City] Homeowners"
- Landing page copy to offer the download and capture emails
- 3 follow-up email templates to nurture those leads (planning tips, budgeting guidance, and soft offers)
Best if you're serious about email marketing, nurturing warm leads, and positioning yourself as the trusted contractor in your area.
What's Included With Every Package
No matter which package you choose, you get:
- Done-for-you writing tailored to your services and local market
- On-page SEO basics (titles, meta descriptions, structure)
- Conversion-focused CTAs that support your actual offers
- Brand voice alignment (we match how your team talks to clients)
- Content delivered in ready-to-paste format for your website or CMS
How We Work
Step 1 – Quick Strategy Call (or Email Q&A)
We talk about your services (kitchen remodels, additions, full-house renovations, light commercial, etc.), your service area, and your goals (more design-build projects, higher-value jobs, better-fit clients).
Step 2 – Topic + Package Selection
You choose your package and we confirm which articles and angles you want (e.g., more focus on budgeting education, permitting guidance, or material/upgrade topics).
Step 3 – Writing & SEO Polish
We write each piece, add SEO titles/meta, and build in clear CTAs and internal linking suggestions (e.g., to your "Our Process," "Portfolio," and "Schedule a Consultation" pages).
Step 4 – Review & Revisions
You review everything. Need a tweak to match your exact design-build process or warranty language? We adjust and finalize.
Step 5 – Upload & Promote
You (or your web person) publish the posts and plug in the captions and email blurbs. If you'd like help with this step, we can quote implementation support as an add-on.
Why Construction Contractors Choose Magic Midwest
- We understand the trades. We work with construction, HVAC, roofing, and other home service businesses regularly—no learning curve on timelines, budgets, or permitting.
- SEO + sales focused. Articles are written to rank and to help your team close more high-value projects and reduce time wasted on unqualified leads.
- Built for local markets. Content is localized to your region's building codes, climate considerations, and market expectations.
- Plain-language first. No jargon overload. Just clear, respectful explanations that make clients feel informed and ready to move forward.
FAQs
Do you write about our specific services and project types?
Yes. We tailor examples and language around your specialties (kitchen remodels, bathroom renovations, home additions, ADUs, design-build, commercial build-outs, etc.).
Do you handle uploading the content to our site?
By default, we deliver everything in Word/Google Docs format. If you'd like help with uploading, formatting, or adding images in your CMS, we can quote that as an add-on service.
Can we spread out the content over time?
Absolutely. Many clients publish 2–4 posts per month. The content calendar included with the bundle makes it easy to schedule everything strategically.
Do you guarantee SEO rankings?
No honest agency can guarantee specific rankings. What we do guarantee is strategic, well-written, optimized content that gives you a stronger foundation for search and makes it easier for qualified clients to say "yes" when they land on your site.