Beauty & Wellness Content Packages
Turn your beauty or wellness website into a 24/7 consultation desk with clear, friendly content that actually drives bookings—not just likes.
At Magic Midwest, we write SEO-focused blog posts, guides, and lead magnets specifically for beauty and wellness businesses: salons, spas, med spas, estheticians, brow/lash artists, massage therapists, yoga studios, and more. No copy-paste fluff. Just helpful, on-brand content that educates clients, calms their nerves, and nudges them toward booking an appointment.
Who We Serve
Our beauty & wellness content packages are built for:
- Salons & spas (hair, nails, brows, lashes, facials, massage, etc.)
- Med spas & skin clinics that need clear, compliant education (we stay high-level and non-diagnostic)
- Wellness brands & studios (yoga, Pilates, holistic wellness, bodywork) that want to build trust and explain their approach
- Owners who know they should be posting blogs and guides—but don't have the time or headspace to plan, write, and optimize them
If that sounds like you, you're in the right place.
Our Core Offer: The Beauty & Wellness Evergreen Authority Bundle
All packages are built around a core set of 10 evergreen, SEO-ready content pieces that answer the questions your clients are already typing into Google and into your DMs.
Here's a sample lineup you can adapt by niche:
10 Essential Beauty & Wellness Topics
- New Client Guide: What to Expect at Your First Visit to [Business Name] in [City]
How to prepare, what happens during the appointment, what to bring/avoid.
- Consultations 101: How We Match You With the Right Service for Your Hair, Skin or Body Goals
Walkthrough of your consult process, forms, and how you personalize plans.
- Pre- and Post-Care Basics for Popular Services
High-level guidance for things like facials, peels, waxing, brows, lashes, massage, etc. (non-medical, non-prescriptive).
- Choosing the Right Facial / Treatment for Your Skin Type (Without Overthinking It)
Educates on skin types/concerns and how your team guides clients to the best option.
- Memberships, Packages & Series: How to Get the Best Value from [Business Name]
Breakdown of how memberships or treatment series work and who they're best for.
- Cleanliness, Sanitation & Safety: How We Keep Our Studio (and You) Protected
Your hygiene standards, licensing, and what clients can expect to see.
- At-Home Care Between Appointments: How to Make Your Results Last Longer
Simple routines, product usage tips, and realistic expectations.
- Beauty & Wellness Myths We Hear All the Time (and What's Actually True)
Debunks common misconceptions in your niche in a friendly way.
- Seasonal Beauty & Wellness Guide for [City]: Skin, Hair & Self-Care Tips by Season
How weather impacts skin/hair/body and what to adjust.
- Self-Care Without Guilt: How to Build a Sustainable Beauty & Wellness Routine
Mindset, boundaries, and how regular care supports confidence and well-being.
Every article is:
- ~1,000–1,300 words
- Written in warm, approachable language for real clients
- Lightly SEO-optimized (H1/H2 structure, keyword focus, meta title + description)
- Includes gentle, confidence-building CTAs that point to your booking page, consultation form, or memberships
- Easy to adapt for email, social posts, and printed handouts
For med spas or more clinical environments, we keep content strictly educational and non-diagnostic and are happy to add your standard "not medical advice" disclaimers.
Package Options & Pricing
These ranges work well for most local beauty and wellness businesses. We'll confirm exact pricing after a quick discovery call.
1. Starter SEO Blog Pack
Investment: typically $750–$1,250
Perfect if you're just getting started with content.
Includes:
- 5 blog posts from the list above (your choice)
- SEO titles + meta descriptions for each
- URL slug suggestions
- 5 matching social media captions (one per article)
Great for salons, studios, and spas who want to test content marketing and upgrade their FAQ answers without a huge commitment.
2. Beauty & Wellness Evergreen Authority Bundle (Most Popular)
Investment: typically $1,800–$2,800
The full package to turn your site into a trusted beauty & wellness resource library.
Includes:
- All 10 blog posts listed above (customized to your niche)
- SEO titles + meta descriptions for each
- URL slug suggestions and internal linking ideas
- 10 social media captions (one per article)
- 5 short email "teaser" blurbs to promote articles in newsletters or automations
- A simple 3-month content calendar (what to publish and when)
Ideal if you're ready to show up consistently online, attract better-fit clients, and answer common questions before they reach your inbox.
3. Growth & Lead Magnet Bundle
Investment: typically $2,500–$3,800
For beauty/wellness businesses ready to grow their client base and memberships.
Includes everything in the Evergreen Authority Bundle, plus:
- 1 downloadable lead magnet PDF, such as: "New Client Glow-Up Guide: How to Prep for Your First Visit to [Business Name]", "30-Day Self-Care Reset: Simple Beauty & Wellness Habits for Busy Women", or "Seasonal Skin & Self-Care Guide for [City]"
- Landing page copy to offer the download and capture emails
- 3 follow-up email templates to nurture those leads (educational tips, gentle offers, membership invites)
Best if you're serious about email marketing, building a loyal client base, and creating a more "booked & busy, but not burned out" business.
What's Included With Every Package
No matter which package you choose, you get:
- Done-for-you writing tailored to your services, vibe, and ideal clients
- On-page SEO basics (titles, meta descriptions, structure)
- Conversion-focused CTAs that feel like friendly invitations—not hard sells
- Brand voice alignment (soft, luxe, edgy, holistic—we match your style)
- Content delivered in ready-to-paste format for your website or booking platform
We can also incorporate your standard disclaimers (for med spa/clinical services) across all content.
How We Work
Step 1 – Quick Strategy Call (or Email Q&A)
We talk about your services (hair, skin, body, med spa, wellness, etc.), your brand vibe, your dream clients, and your goals (more bookings, more memberships, more high-ticket services, etc.).
Step 2 – Topic + Package Selection
You choose your package and we confirm which articles and angles you want (e.g., more skincare, more body treatments, more mindset/wellness, more membership education).
Step 3 – Writing & SEO Polish
We write each piece in your brand voice, add SEO titles/meta, and build in clear CTAs and internal linking suggestions (e.g., to your "Book Now," "Services," "Memberships," or "About" pages).
Step 4 – Review & Revisions
You review everything. Need us to reference a specific product line, service bundle, or house rules? We adjust and finalize.
Step 5 – Upload & Promote
You (or your web/VA team) publish the posts and plug in the captions and email blurbs. If you'd like help with this step, we can quote implementation support as an add-on.
Why Beauty & Wellness Brands Choose Magic Midwest
- We get the client journey. Nervous first-time facial clients, brow newbies, wellness-curious women—we write for real people, not algorithms.
- SEO + booking focused. Articles are written to rank and to move people one step closer to an appointment, consult, or membership.
- On-brand tone. Whether you're soft and spa-like, bold and edgy, or clean and clinical, we mirror your voice.
- Built for local markets. Content is localized to your city and climate, so seasonal and lifestyle advice actually makes sense for your clients.
FAQs
Can you write for our specific niche (lashes, brows, med spa, holistic, etc.)?
Yes. We tailor topics, language, and examples to your exact services and comfort level (especially for anything more clinical/medical).
Do you handle uploading the content to our website or booking platform?
By default, we deliver everything in Word/Google Docs format. If you'd like help with uploading, formatting, or adding images, we can quote that as an add-on service.
Can we customize disclaimers and policies?
Absolutely. We'll incorporate any disclaimer, policies, or house rules you provide and use them consistently where needed.
Do you guarantee SEO rankings?
No honest agency can guarantee specific rankings. What we do guarantee is strategic, well-written, optimized content that gives you a stronger foundation for search and helps potential clients find you when they need you most.